Western Pest Services
To highlight the knowledge and expertise that Western Pest Services offers, this campaign is centered around a fictional training room at Western headquarters, and a friendly spokesman along with a trusted entomologist to really bring the campaign communications to life.
THE PEOPLE
With the help of props and their environment, the Western spokesman and his trusty sidekick oozed knowledge, expertise and enthusiasm. They became eccentric voices of authority, rattling off fun facts, tips and techniques that left no doubt as to why Western is the pest control name you can trust.
THE CAMPAIGN
The single day shoot was incredibly efficient, allowing the capture of enough content for a :30 second hero brand spot and six (6) pest-specific :15 second videos, along with a library of static assets to create complementary digital and social ads.
