CMXatics
Mothers, a brand that takes particular pride in new technologies to help car enthusiasts care for their cars, released their new line of CMX car care products. A prime example of cutting-edge liquid technology that features insanely hydrophobic properties. With this as the foundation for inspiration, this campaign emphasizes the technological edge of the CMX line in a way that would bring those hydrophobic properties to life.
Combining efforts with a composer and a CGI animation team, we set out to re-imagine the hydrophobic effects of the Mothers CMX line by bringing the water and suds to life.
The CMXatics campaign evolved from a single vision for a :30 second presentation of “The Science of Shine” to a broader launch campaign that spanned social videos and posts, pre-rolls, digital display, and page takeovers.
